Unveiling Tomorrow’s Drive: Blue Lake Motors and ZEEKR Introduce Their New Brand Tagline ‘We’ll Take It From Here’ in Style

Doha, Qatar – April 23rd, 2024: Blue Lake Motors, an Al Mana Holding subsidiary, partnered with the renowned premium electric automobile brand ZEEKR to orchestrate a prestigious official brand launch event at the elegant Barahat Msheireb, nestled within the vibrant heart of Msheireb downtown. 

Distinguished VIPs and esteemed members of the media were graciously welcomed to indulge in an extraordinary journey through the avant-garde design universe of ZEEKR. Here, amidst an atmosphere of anticipation and elegance, the brand unveiled the sleek ZEEKR 001 and the cutting-edge ZEEKR X electric vehicle (EV) models. As guests marveled at the seamless fusion of innovation and style, they were captivated by ZEEKR’s visionary approach to automotive excellence.

ZEEKR proudly introduced its new brand tagline, ‘We’ll Take It from Here,’ asserting its dominance and determination in leading the evolution of electric mobility, signalling its commitment to shaping the future of the premium electric vehicles.

Attendees were invited to embark on an immersive exploration of these groundbreaking creations, delving into the intricate details of their design and the cutting-edge technology that powers them. From the sleek lines of the ZEEKR 001 to the revolutionary features of the ZEEKR X, each vehicle stood as a testament to ZEEKR’s relentless pursuit of perfection.

Against the backdrop of anticipation and admiration, guests were transported into a world where innovation knows no bounds and luxury meets sustainability. With every unveiling, ZEEKR reaffirmed its position as a trailblazer in the realm of electric vehicles, setting new standards of excellence with each revolutionary creation.

In reflecting on this momentous occasion Hisham Saleh Al Mana, Chairman and Managing Director of Al Mana Holding, stated: “This gathering epitomizes the harmonious fusion of our respective enterprises, dedicated to transcending conventional limits of innovation, bestowing luxury, and embracing environmental stewardship. Our aim with this event is to ignite a spark within Qatar’s discerning motorists, urging them to embark on a fresh journey towards a more sustainable tomorrow.”

Christopher Preston, Executive Director, Blue Lake Motors said: “We are excited to unveil the ZEEKR brand, vehicles, and design ethos to Qatar’s discerning customers. As part of a carefully curated series of exclusive events and personalized test-drive opportunities, motor enthusiasts can fully experience the future of electric mobility firsthand. These initiatives are not only aimed at raising awareness about the numerous benefits of electric vehicles but also at advocating for the widespread adoption of sustainable transportation solutions across Qatar, contributing to a greener and more sustainable future.”

Cannon Wang, MENA Regional Director, ZEEKR Technology commented: ” We are thrilled to reveal our new brand tagline, ‘We’ll Take It from Here,’ to the people of Qatar. This bold declaration embodies our dedication to ongoing advancement and unwavering pursuit of excellence. Serving as a beacon for our brand, it symbolizes our resolute commitment to forging the path towards sustainable mobility. Our pledge is clear: we are fully dedicated to spearheading the movement towards a greener future, where innovation and environmental stewardship are inseparable.”

The event offered an exclusive glimpse into the future of automotive innovation, blending captivating discussions, engaging demonstrations, and exhilarating test drives, all set against the backdrop of Qatar’s burgeoning automotive landscape. Embarking on a journey towards automotive excellence, ZEEKR and Blue Lake Motors proudly unveiled the starting prices of their pioneering electric vehicles. With the ZEEKR 001 leading the charge at 229,000 QAR and the exquisite ZEEKR X starting at 175,000 QAR. Each vehicle comes with a car warranty of 5-year/ 120kms (whichever comes first) and a battery warranty of 8-year or 160kms (whichever comes first). This underscores the unwavering commitment of both brands to delivering an unparalleled, customer-centric experience to all patrons. 

ZEEKR’s newly launched car models are engineered for longer journeys which helps combat range anxiety. The ZEEKR 001 offers an impressive proven range of up to 620 kilometres WLTP (Worldwide Harmonized Light Vehicles Test Procedure) in a single charge. The ZEEKR X boasts a driving range of up to 440 kilometres WLTP. After a single charge, ZEEKR models can cover a back-and-forth drive through Al Majd Road which is the longest highway in Qatar, running at a length of 195 kilometres. Both the ZEEKR 001 and ZEEKR X models are considered technologically advanced vehicles because they offer over-the-air system updates, internet connectivity, and Advanced Driver Assistance Systems (ADAS) technology.

Exuding sleekness, elegance, and power, the ZEEKR 001 commands attention with its unmistakable and formidable presence. Embracing the mantra of “No More Boring EVs,” this iconic vehicle proudly holds 5 Guinness World Records, setting itself apart from traditional electric vehicles and igniting a sense of excitement among users. Seamlessly merging the agility of a sedan with the versatility of an SUV, the ZEEKR 001 ensures a seamless journey across varied terrains, captivating both drivers and passengers alike with its exhilarating performance. ZEEKR seamlessly blends exhilarating speed and performance, boasting a rapid acceleration from 0 to 100 km/hr in just 3.8 seconds, while ensuring your safety with a competitive short braking distance of only 34.5 meters.

Beyond its remarkable performance, the ZEEKR 001 elevates every ride into a luxurious experience. From its cutting-edge digital cockpit technology to its premium materials and exquisite finishes, every detail is meticulously crafted to create a serene and indulgent atmosphere. Whether navigating city streets or embarking on a cross-country adventure, the ZEEKR 001 transforms every journey into a memorable and extraordinary experience. 

Boasting Geely’s leading Sustainable Electric Architecture (SEA), the ZEEKR X sets a new standard for compact electric vehicles. Gone are the days when smaller cars meant sacrificing space, performance, or functionality. With its all-electric design, the ZEEKR X is engineered to thrive in urban environments while offering ample space, impressive performance, and intelligent functionality. 

Equipped with an Integrated Power Brake (IPB) system and four-wheel independent suspension, the ZEEKR X delivers a class-leading driving experience, striking the perfect balance between comfort and performance. Its intelligent four-wheel-drive system seamlessly transitions between two and four-wheel drive, ensuring optimal traction and stability across various road and driving conditions. 

ZEEKR X also features a front and rear double insulated glass ceiling that forms a 1.21m2 ultra-large panoramic skylight. This innovative design not only combines heat insulation, sun protection, sound insulation, and other functions but also boasts a UV barrier rate of 99%. This advanced technology protects Qatari drivers from the intense summer heat.

ZEEKR has earned global acclaim for its avant-garde electric vehicles, seamlessly marrying captivating aesthetics with cutting-edge technology and exceptional performance. As the brand ushers in a new era of automotive innovation, underscored by an unwavering commitment to sustainability and eco-consciousness, Blue Lake Motors reaffirms its dedication to delivering luxury and eco-friendly electric vehicles to its esteemed clientele.

In a heartfelt gesture of appreciation for the warm embrace extended by the people of Qatar, ZEEKR extends its deepest gratitude. Reflecting the brand’s ethos of gratitude and innovation, ZEEKR is delighted with its showroom at the prestigious Msheireb location. Here, patrons can anticipate an immersive retail environment meticulously crafted to reflect the brand’s dedication to sophistication, excellence, and forward-thinking innovation. From its elegant design to its seamless customer experience, the showroom is a beacon of ZEEKR’s enduring commitment to setting new standards of automotive luxury and sustainability. 

For a firsthand experience of ZEEKR’s premium craftsmanship and captivating performance, book a test drive with our team through this link.

Blue Lake Motors and ZEEKR invite you to join them at their Msheireb showroom and experience firsthand the fusion of luxury and sustainability that defines ZEEKR.