Saleh Al Hamad Al Mana Co.  Joins First-Of-Its-Kind ‘Nissan Patrol 8 Adventures’ Series in The Middle East

Khalifa Al Haroon aka Khalifa embarked on thrilling expeditions to explore must-visit destinations across Qatar

Doha, Qatar (March 31st, 2024) – Saleh Al Hamad Al Mana Co., the exclusive agent of Nissan in Qatar partnered with Khalifa Al Haroon, known as @MrQ, a prominent local media figure and the Founder of the ILQNetwork, to embark on a cultural journey across Qatar aboard the Nissan Patrol as part of the “Nissan Patrol 8 Adventures” series. 

In a tribute to Nissan’s ethos of ‘Defy Ordinary’, Khalifa embarked on a captivating journey, unveiling Qatar’s essence through its revered landmarks. His exploration shed light on the diverse tapestry of Qatar’s terrain, beginning amidst the bustling lanes of Souq Waqif, a vibrant bastion of tradition nestled in the city’s heart. From there, his voyage traversed the sleek contours of Msheireb, a burgeoning urban landscape adorned with quintessential Qatari architecture and trendy culinary havens.

Guiding his path towards the iconic skyline of West Bay, where skyscrapers ascend to the clouds, Khalifa’s expedition then wandered into the tranquil embrace of Katara’s hills, where culture intertwined with the refreshing breeze. Continuing onward, he anchored at The Pearl, a sparkling gem in the ocean, meticulously crafted to honor Qatar’s rich pearl diving heritage. Amidst its lavish environs, Khalifa embraced the comfort of the Nissan Patrol, a fitting companion for his journey.

Unfazed by urban allure, Khalifa’s journey pressed forward to Lusail Boulevard, a vibrant thoroughfare for festivals, culminating at the grandeur of Lusail Stadium, a testament to Qatar’s sporting prowess. Yet, the true allure of adventure beckoned beyond city limits, as Khalifa embraced the desert’s vast expanse, effortlessly guiding the Nissan Patrol through undulating sand dunes. With each challenge overcome, the unwavering spirit of the Nissan Patrol empowered Khalifa, enabling him to immerse himself fully in the magnificence of Qatar’s landscapes, free from constraint or compromise.

Presented in a multi-episode series, each adventure takes viewers on a unique journey, illuminating the rich cultural tapestry and varied landscapes across eight markets that Nissan operates in, including Qatar, Saudi Arabia, Abu Dhabi, Bahrain, Dubai, Jordan, Kuwait, and Lebanon. Organized in collaboration with Nissan’s trusted partners in each market, the series puts the unparalleled capabilities of the legendary Nissan Patrol on full display, traversing from desert landscapes to towering mountains and bustling cityscapes – with each adventurer experiencing a common thread of exploring home.

Since its introduction in 1957, the Patrol has woven itself into the local culture of the region, creating unforgettable memories passed down through generations. Combining refinement, innovation, and connectivity, the 2024 Nissan Patrol continues to defy ordinary with sheer off-road prowess and a variety of cutting-edge technologies.

Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East, and Managing Director, Nissan Middle East, said: “Nissan Patrol 8 Adventures underscores Nissan’s commitment to inspiring our audience to explore the great outdoors with the legendary Patrol. This cross-market initiative required seamlessly weaving eight unique experiences into a cohesive narrative, underlining the Patrol’s terrain-conquering legacy, and the Middle East’s long-standing love for exploration. This initiative is not just an adventure, but an engaging showcase of the Patrol’s capabilities and the region’s admiration for this iconic SUV.” 

Nassim Mourani, General Manager of the Automotive Group at Saleh Al Hamad Al Mana Co., conveyed enthusiasm regarding the partnership with one of Qatar’s beloved influencers, Khalifa Al Haroon. He stated, “We aimed to spotlight Qatar’s remarkable attractions by teaming up with Khalifa Al Haroon to showcase his preferred destinations in our flagship SUV, The Nissan Patrol. Equipped with cutting-edge technology connectivity and driving modes, the Nissan Patrol demonstrates its versatility and capability, effortlessly navigating both urban streets and rugged desert landscapes, enabling you to discover more of your surroundings.”

The Nissan Patrol 8 Adventures series is now available to watch on the Nissan Middle East YouTube channel. 

The hero of the series, the iconic 2024 Nissan Patrol, is available in a variety of trims and with the added choice of a 4.0-liter V6 or a 5.6-liter V8. In addition to this, the Patrol line-up includes Middle East exclusive models, the race-inspired Patrol NISMO and the legendary Patrol Super Safari. 

All Patrol models are available at Saleh Al Hamad Al Mana Co. – the exclusive agent of Nissan in Qatar at its showrooms on Salwa Road, The Pearl, Al Sadd, Bin Omran, Barwa and Al Khor. To book your test drive, you can visit one of the showrooms or call 8000505.