Nissan launches All-New 2023 Nissan X-TRAIL in the Middle East
Doha, Qatar (January 24, 2023) – As part of its strategy to solidify its SUV leadership in the region, Nissan launched the All-New 2023 Nissan X-TRAIL in the Middle East. Developed as a Premium Urban Crossover, the All-New 2023 Nissan X-TRAIL furthers the brand’s commitment to introduce innovative mobility solutions, and offers customers class-leading versatility, elevated exterior and interior designs, advanced safety, and improved levels of capability.
Held yesterday at King Abdullah Economic City (KAEC) in the Kingdom of Saudi Arabia, the two-day launch event began with an official unveiling of the all-new X-TRAIL hosted by Thierry Sabbagh, President of Nissan and INFINITI in the Middle East, alongside Adib Takieddine, Managing Director of Nissan Saudi Arabia. Attendees then embarked on an adventure-filled journey and made pitstops along a thrilling route to discover more about the All-New 2023 Nissan X-TRAIL.
Reflecting the Nissan SUV’s role to Defy Ordinary, the key themes echoed across the event were eXpand, eXpress, eXplore, and eXhale, pushing guests to eXist beyond the everyday. A segment-leader on several fronts, the all-new model features the latest Nissan Intelligent Mobility technologies, including ProPILOT Assist for the very first time on the X-TRAIL line-up, and offers heightened connectivity with up to a collective 35.4-inches of cabin screens.
Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said: “For over twenty years, the X-TRAIL has been an integral part of our SUV line-up in the region and has continually catered to the needs of families and adventure enthusiasts across the Middle East. Brought about by a deep understanding of our customers, the All-New 2023 Nissan X-TRAIL, which is one of our most technologically advanced SUVs to date, addresses customer desires in the rapidly growing mid-size SUV segment and is in line with our global Nissan NEXT transformation plan.”
Marking the brand’s first regional launch to take place in the Kingdom, the event served as a testament of Nissan’s commitment to Saudi Arabia and the wider Middle East, a key region of opportunity for Nissan since 1956.
Adib Takieddine, Managing Director at Nissan Saudi Arabia, commented: “Saudi Arabia’s automotive industry is set on an exciting trajectory, with further development planned under the Vision 2030 program, and we are here today as a partner to contribute to the Kingdom’s ongoing transformative shift in the automotive sector. Today’s regional launch of the All-New 2023 Nissan X-TRAIL marks a major milestone for us at Nissan, as we solidify our commitment to the region and continue to deliver innovation that excites”.
Mr. Nassim Mourani, General Manager – Automotive Group, Saleh Al Hamad Al Mana Co., Qatar, said: “The All-New 2023 Nissan X-TRAIL is an exciting addition to the NISSAN SUV line-up. This vehicle has been a firm favorite for over two decades with adventure-seeking families. Qatar and the region will warmly welcome this updated redesigned model. This digitally savvy audience will be eager to explore its intelligent technology, enhanced infotainment, and boosted engine power.”
The latest addition to Nissan’s impressive SUV lineup, the All-New 2023 Nissan X-TRAIL features a striking exterior design, with distinctive Nissan elements including a signature V-motion grille and floating roof design. Accentuating the X-TRAIL’s appeal to families are its bigger-opening rear door apertures, that open up to 85 degrees for easier rear access and egress. The interior receives a premium upgrade, underlined by Nappa leather-accented seating with 3D diamond quilting available on the top-of-the-range SL grade.
The 2023 Nissan X-TRAIL is powered by an all-new 2.5-litre four-cylinder petrol engine that, compared to its predecessor, raises power output by 12hp to 181hp, and boosts torque by 11Nm to 244Nm, for more effortless acceleration and confident overtaking. Power is pushed through an advanced Continuously Variable Transmission (CVT) with paddle-shift controls on the steering wheel for manual over-ride of the new shift-by-wire transmission interface.
Making its debut in the All-New 2023 Nissan X-TRAIL is an Intelligent 4×4 system with direct coupling that reacts faster than ever before, allowing for the seamless transfer of power between axles for ultimate stability and traction. A twist-dial Drive Mode Selector provides five driving modes to choose from: Off-Road, Snow, Auto, Eco and Sports, with the added benefit of Hill Descent Control for carefully modulated downhill off-road driving.
Nissan Intelligent Mobility suite of active safety features is provided with greater capability, making it the safest X-TRAIL ever, with Nissan Safety Shield 360 that includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning and High Beam Assist. Supporting this is the first-ever introduction of Nissan’s semi-autonomous ProPILOT Assist on X-TRAIL, which can accelerate, brake, and cruise at a set speed within a single lane.
Offering customers the choice to select the grade that best suits their lifestyle, the all-new model is available in four grades, with 2WD or 4WD options. This is in addition to 15 different color combinations including five dual-tone options and 5-seater or 7-seater configurations.
The All-New Nissan X-TRAIL 2023, which is the fourth SUV model to sport the brand’s latest design language and insignia, following the Patrol, Pathfinder, and KICKS, is available at Nissan’s partner in Qatar, Saleh Al Hamad Al Mana Co., in its showrooms in Salwa Road, Al Sadd, Bin Omran, and Al Khor. For more information or to book a test drive you can visit one of the showrooms or call 800 0505.