Chevrolet to continue supporting Qatar’s rising basketball stars through ongoing partnership with Be Basketball

October 10,2019

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Doha, Qatar – October 2019 Jaidah Automotive, the official distributor of Chevrolet in Qatar, announced that it has renewed its partnership with BE Basketball for the 2nd year in a row. The partnership is part of an ongoing commitment by the company to choose community engagement partners on the basis of the unique offering they bring to the people of Qatar, including the long-lasting impact they create. The news highlights the company’s commitment to backing a wide range of programs and activities that are making a positive difference in people’s lives.

Jaidah Automotive’s community engagement program is inspired by Chevrolet’s vision to help customers Find New Roads. The company is committed to such efforts in order to drive community development and participation by diversifying the number and types of activities available to residents in Qatar. 

BE Basketball is a dedicated sports program designed to train and educate people of all ages and abilities using fundamental and dynamic training techniques. This unique program includes many transferable multisport-skills catering to every age, ability, gender, background and level of sports interest. BE Basketball has been recognized for building the foundation for structured and competitive opportunities within the country through in-school basketball programs.

 

Commenting on the announcement, Jaidah Automotive Marketing Manager Johan Madarasz said: “As a local business, being close to the community is one of our key priorities. Sports, in particular, is a very important sector as Qatar continues to invest heavily in promoting a healthy and active lifestyle among people in the country. We look forward to several collaborations with BE Basketball that will benefit the larger community.”

 

As part of the partnership, Jaidah Automotive and Chevrolet will sponsor all future events and competitions in addition to co-hosting awards ceremonies for participating children.

ENDS

About Jaidah Automotive:

Jaidah Group’s history stretches back over 100 years, to the late 19th century. As the Group grew in size and influence, so Qatar was modernizing around it. During the 20th century the automobile – once a luxury – became a necessity, and Jaidah Group responded by launching its passenger vehicle division, Jaidah Automotive, over 50 years ago. The bedrock of Jaidah Automotive’s product suite comes from its long-standing relationship with the globally-renowned motor manufacturer General Motors (GM). The durability of this relationship sees Jaidah Automotive as the sole distributor of GM’s Chevrolet marque in Qatar. The breadth and quality of Chevrolet’s product range is a great place to start in bringing motoring excellence to this country.

 

Today, Jaidah Automotive is the foremost retailer of its type in Qatar. This is a position that has been achieved through a combination of factors: the best products, numerous showrooms, superlative customer service and a dedication to building relationships with suppliers and, crucially, the all-important customers.

 

Jaidah Automotive maintains five showrooms in Doha (Jaidah Square, Salwa Road, Jaidah Flyover, Al Rayyan and Al-Khor) where these superlative vehicles can be viewed and purchased, and it also offers three ACDelco Quick-Service Centers (the highest-rated in the Middle East), coupled with four GM-Certified Quick-Service Centers and a main workshop in the industrial area.

 

About Chevrolet:

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and pickups a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Aveo, Malibu, Impala, Camaro and Corvette; crossovers such as the Equinox and Traverse; and, SUVs and pickups including the Tahoe, Trailblazer and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Complete Care. More information can be found at www.chevroletarabia.com.

 

For more information, please contact:

 

Farah Mahfouz

Blue Rubicon Qatar

Farah.Mahfouz@bluerubicon.qa

+974 3111 3635