- Saleh Al Hamad Al Mana opens the newly renovated Bin Omran showroom based on Nissan’s most recent global retail concept
- The new 3S facility includes a smart showroom, service centre and genuine spare parts department
Doha, Qatar, October 6, 2019: Saleh Al Hamad Al Mana Co., the authorized distributor of Nissan in Qatar, welcomed VIPs, key customers, and members of the media to their newly renovated Showroom at Al Yarmouk Petrol Station in Bin Omran. This state-of-the-art showroom is part of Nissan’s global strategy to transform all showrooms and service centres to meet Nissan’s Retail Concept.
Mr. Martin Aherne, General Manager Automotive, Saleh Al Hamad Al Mana Co., said: “We are delighted to announce the re-opening of this 3S facility, which is based on the new Nissan Retail Concept. This is the second step of our plans in Qatar after Al Khor branch. It takes our facilities into the next level and enables our team to offer superior customer experiences. We are confident that this modern showroom, service center and genuine parts department will add great value to our brand and will be more convenient to our customers. Saleh Al Hamad Al Mana Co., the authorized distributor of Nissan in Qatar, are committed to the best modern practices that give back to our customers. This occasion marks a big milestone for the long-standing partnerships between our company and Nissan.”
He added: “With customers expecting a more digital and customised experience, we are glad to respond to their needs and open this new facility that is second to none. The overarching aim of the new Nissan Retail Concepts is to improve all aspects of customer experience – from the minute they arrive at a Nissan-brand dealer until the moment they drive away in their new Nissan vehicle or receive their service.”
Mr. Thierry Sabbagh – Managing Director, Nissan Middle East added, “The new Nissan Retail Concepts have been introduced in response to the diversification we have witnessed in customer expectations and lifestyles globally and across the region. We recognise that the relationship between dealers and customers is changing, with customers expecting an unprecedented experience. Therefore, we are proud to introduce this new retail concept in Qatar that delivers improved, exciting and diverse customer experiences before, during and after sale.”
With a strong network of four showrooms across Qatar, the Bin Omran showroom is the second of many after Alkhor Branch, that will be transformed in the near future under the new Nissan Retail Concept. The showrooms of Nissan are located at Salwa Road, Al Sadd, Barwa Commercial Avenue (New and used-Authorised cars), Al Khor, and most recently renovated Bin Omran, giving customers easy access and reach to Nissan showrooms and service centres.
The new retail concept of Nissan focuses on three key areas of optimized customer experiences, seamless integration across all touchpoints, and innovations that consider the growing digital environment. Besides visiting the showroom, customers will be able to learn about Nissan cars using a digital car configurator. Additionally, the feature Nissan Drive will intuitively navigate customers through the Nissan brand experience.
The showroom also incorporates the Nissan brand’s key elements, such as Nissan Intelligent Mobility. The vast, open showroom floorplan is designed to ensure customers are comfortable while browsing. The relaxing space enables heightened comfort, demonstrating the brand’s commitment to its customers.
The Bin Omran showroom welcome its customers from Saturday to Thursday from 8 am to8 pm, and on Fridays from 4 pm to 8 pm.