NEW JAGUAR DESIGN STUDIO: JAGUAR OPENS THE DOORS TO ITS HEART AND FUTURE

October 03,2019

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and the other half taking their names from important people in Jaguar history, including founder Sir William Lyons, designer Geoff Lawson and the actor Steve McQueen.

Studios 3 and 4 house a total of ten clay modelling plates, each measuring 20-metres long and capable of accommodating two clays, with a load capacity of 4.5-tonnes. For the first time, designers can now place interior and exterior models next to one another to improve synergy and collaboration between the two disciplines.

Each plate is fitted with floor-integrated machine rails to allow double-sided processing of models by the 3+2-axis Kolb Concept Line CNC clay milling machines, each fitted with a 1kw motorised spindle capable of 16,000rpm. The advanced system can switch between measuring and milling both quickly and easily.

The plates also feature floor-integrated lifts for the clay models. These provide continuous height adjustment, enabling the most ergonomic working positions for the Jaguar modellers.

The studios are fully temperature controlled to ensure clay remains in the ideal state to be worked by the 46-strong team of sculptors, while lighting is provided at exactly the right brightness and colour temperature for optimal vision.

Alister Whelan, Interior Design Director, Jaguar said: “The whole studio has been conceived to refine the design process and make it even more dynamic while maintaining the heart and soul of Jaguar. We consulted the entire design team to create our new home together as a family. That’s a key part of our ethos because we want to encourage even more collaboration and synergy between different design disciplines in the studio, with the community Heart Space at its core.”

Studio 4 faces north to ensure the purest light flowing in from the outdoor viewing area through huge glass doors. Models can easily be taken outside to be viewed in natural light and from a range of distances and angles. In total, the new Jaguar Design Studio has 906m2 of glazing, including three full-length skylights which flood the studio with natural light. The deliberately light and warm nature of the studio is completed by the extensive use of structural wooden beams.

Viewing models from various heights is as crucial as lighting, with the plan view of Jaguars historically incredibly important to designers, from the early sketching stages through to model-making. Now, for the first time, designers will be able to scrutinise the models from alternative heights from the Mezzanine, View Room and The Steps – an amphitheatre-style seating area.

In addition, VR plays an increasingly important role in Jaguar Design with digitalisation teams appearing at every stage of the process from sketching through to launch animations. A VR rig enables designers and studio engineers to test ideas in the virtual world much faster and more efficiently than ever before. From the early conceptual stage, the Computer-Aided Surfacing (CAS) team convert the design sketches into digital 3D models while the in-house Design Visualisation and Animation (DVA) team works closely with designers and data teams to render and animate the sketches and 3D models.

The new Jaguar Design Studio will place a greater importance on advanced material technologies, too. The Colour and Materials team have more space and technology to investigate and test new and sustainable resources that continue to demonstrate the heights of luxury and tactility for the next generation of vehicles, while meeting Jaguar’s demanding quality standards.

The Colour and Materials team work across both the exterior and interior, playing a vital role in creating each vehicle, from devising new paint colours, to conceptualising the smallest beautiful interior details – the Jaguar print in an E-PACE centre console, for example.

The Jaguar Design Studio, designed with Bennetts Associates, is part of the wider Gaydon Engineering and Design Centre redevelopment.

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