Doha, Qatar – October 2019 Jaidah Automotive, the official distributor of Chevrolet in Qatar, launched a brand-new digital campaign to support one of Qatar’s top athletes – Mutaz Barshim – at the Doha 2019 IAAF World Athletics Championships.
As part of the campaign, Chevrolet Qatar released a video that showcases the star athlete walking into a loud, cheering audience, symbolizing his path towards the IAAF 2019. The concept of the video was aligned with the arrival of the new performance Sport Truck products from Chevrolet in 2019, starting with the Tahoe RST equipped with 6.2-liter engine, 10-speed automatic transmission and a few other performance bits; followed by the Silverado RST in May.
Speaking to the video’s audience, Mutaz sought to empower aspiring athletes like himself, saying: “If you want to be the best, if you want to succeed, you’ve got to keep trying. There’s only one beast and the beast is you.”
The digital campaign builds on Jaidah Automotive’s sponsorship of the athlete who was announced as Chevrolet’s brand ambassador earlier this year. The sponsorship will see Jaidah Automotive supporting Barshim during the IAAF and the 2020 Summer Olympics. As part of the sponsorship, the company will also host several sporting activities for children and families – particularly during the upcoming Qatar National Sports Day.
Commenting on the announcement, Mohamed Jaidah, Group Executive Director of Jaidah Group, said: “Mutaz Barshim is a prime example of the dedicated and hard-working Qatari talent who make our country proud. He is an inspiration on so many levels to the up-and-coming generation of young Qataris. We are not only Mutaz’s official sponsors, but we are also his biggest fans – we look forward to supporting him in his athletic journey as he continues to represent Qatar in some of the world’s most important sporting competitions.”
The IAAF World Athletics Championships is a biennial athletics event organized by the International Association of Athletics Federations (IAAF). The 2019 Qatar edition marks the first time that a Middle Eastern nation hosts the event. The venue of the evet is the Khalifa International Stadium which was recently renovated in preparation for the 2022 FIFA World Cup.
Mutaz Barshim is Qatar’s most decorated athlete receiving the country’s first ever silver medal at the 2016 Olympics in Rio de Janeiro and a bronze medal at the 2012 Olympics in London. His achievements led to him being named as the 2017 IAAF Male Athlete of the year.
Chevrolet Qatar is proud to share that Mutaz Barshim has been qualified for the IAAF finale taking place this Friday, October 4th at 8:15 pm. Tickets can be purchased online and various locations around Qatar.
The full video of Mutaz Barshim as the official Chevrolet sponsor is available on Chevrolet Qatar’s Instagram page @chevroletqatar through the following link:
About Jaidah Automotive:
Jaidah Group’s history stretches back over 100 years, to the late 19th century. As the Group grew in size and influence, so Qatar was modernizing around it. During the 20th century the automobile – once a luxury – became a necessity, and Jaidah Group responded by launching its passenger vehicle division, Jaidah Automotive, over 50 years ago. The bedrock of Jaidah Automotive’s product suite comes from its long-standing relationship with the globally-renowned motor manufacturer General Motors (GM). The durability of this relationship sees Jaidah Automotive as the sole distributor of GM’s Chevrolet marque in Qatar. The breadth and quality of Chevrolet’s product range is a great place to start in bringing motoring excellence to this country.
Today, Jaidah Automotive is the foremost retailer of its type in Qatar. This is a position that has been achieved through a combination of factors: the best products, numerous showrooms, superlative customer service and a dedication to building relationships with suppliers and, crucially, the all-important customers.
Jaidah Automotive maintains five showrooms in Doha (Jaidah Square, Salwa Road, Jaidah Flyover, Al Rayyan and Al-Khor) where these superlative vehicles can be viewed and purchased, and it also offers three ACDelco Quick-Service Centers (the highest-rated in the Middle East), coupled with four GM-Certified Quick-Service Centers and a main workshop in the industrial area.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and pickups a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Aveo, Malibu, Impala, Camaro and Corvette; crossovers such as the Equinox and Traverse; and, SUVs and pickups including the Tahoe, Trailblazer and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Complete Care. More information can be found at www.chevroletarabia.com.
For more information, please contact:
Blue Rubicon Qatar
+974 3111 3635