· MG Motor’s newest car brings no-compromise offering to the compact sedan segment, packed with luxury car features.
· British-born brand enjoying impressive rise in popularity around the region
(August 2019, Doha, Qatar):
Auto Class Cars, the authorized distributer of MG in Qatar, launched the all-new MG5 in Qatar in a special event held at MG showroom at Salwa road in Doha. The event was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Operations director – Auto, at Nasser Bin Khaled Group, Mr. Hesham Al Sahn, General Manager of Auto Class Cars, Mr. Karim Monir, Head of Marketing at Auto Class Cars, Tamer Abdallah MG brand Manager in Qatar, executives from MG Motor and representatives of media.
The launch of all-new MG5 is part of MG Motor plan to put the car on sale across the Middle East.
HE Sheikh Faleh Bin Nawaf Al Thani, Operations director – Auto, at Nasser Bin Khaled Group said: “Auto Class Cars continues strengthen its collaboration with MG, and the launch of the new MG5 in Qatar is in line with our strategic plans and expansion in Qatar, to maintain our ascending growth. MG is now a favorite choice, thanks to its amazing design, modern technology and affordable price. We are confident that our progress and mutual success with MG will not stop here, and looking forward for more achievements soon”.
Mr. Hesham Al Sahn, General Manager, Auto Class Cars stated: “today, we celebrate the launch of a new car from MG, as part of MG plan to diversify its portfolio of cars to meet the demands of customers and cope with the new trends of the markets. We, at Auto Class Cars, are happy to be the first to launch this car in the Middle East markets, a clear indication of our strong position and the mutual trust between MG and Auto Class Cars”.
Tom Lee, Managing Director for SAIC Motor Middle East, parent company of MG Motor’s Middle East operations, commented: “The arrival of the all-new MG5 is yet another signal of our commitment to car buyers in the Middle East. MG Motor has been steadily making its mark over the past couple of years by offering customers an increasingly diverse range of models, equipped with unparalleled levels of advanced features and at prices that are hard to match.
“With the MG5, we are taking things up another level and making a real statement of intent. This new model is a true game changer, and will be pitched directly against less well-equipped models from the established brands. With an extremely competitive price, in a segment that is dominated by fleet sales, the MG5 is a true challenger model that will hold great appeal among its young target customers.”
Ensuring that the region’s car buyers will no longer have to compromise when choosing a compact sedan, the all-new MG5 brings together spacious sporty styling with an impressive list of hi-tech features and entertaining performance and handling.
The arrival of the all-new MG5 is the latest stage in the exciting expansion of the British-born brand’s Middle East car lineup, and comes at a time when more customers in the region are buying MG cars than ever before.
The new MG5 is totally new from the ground-up, with a sporty look that perfectly suits those with an active lifestyle. At the front, the lightening blade design LED headlights, daytime running lights and chrome Wingspan grille make a strong visual statement, while the double curve of the side panels serves to accentuate the new model’s sports credentials.
Designed with the tech-savvy millennial audience in mind, the MG5 is equipped with a raft of cutting-edge features. The on-board infotainment system includes a 10.1-inch touch screen, Apple CarPlay and Android Auto. Cruise control comes as standard, while push button start, keyless entry, electrically adjustable seats with manual lumbar support for both driver and passenger, a rear-view camera and a 360o surround-view camera for ultimate safety are also available, depending on model.
Despite sitting in the highly competitive compact sedan sector, the MG5 is particularly roomy. At 4601mm long, 1818mm wide, 1489mm high, and with a 2680mm wheelbase and 512 litre boot, the new model benefits from best-in-class interior space. It also offers a premium travel experience courtesy of the carefully designed, extra-comfy seats and use of soft-touch material around the cabin.
In the Middle East, the MG5 will come with a lively yet efficient 1.5L petrol engine delivering max power of 118hp and up to 150 Nm of torque, and mated to a fuel efficient CVT. An entertaining driving experience is bolstered by MG’s XDS system for enhanced cornering, a choice of three steering models and ESP traction control across all trims. Superb handling is further prioritised by the fitment of Michelin tyres available in the lux trim.
Ready to tackle the challenges offered by the Middle East’s roads, the MG5 is big on safety. Passive safety features include a high-tensile steel cage-style body, the use of advanced laser brazing technology to enhance overall vehicle strength and stiffness powered by curtain airbags. An auto-hold function, ABS, EBD and a corner brake control all contribute to active safety.
The British-born car brand enjoyed a great 2018 in the Middle East, with record sales registered despite the challenging market conditions. With a network of dedicated retail partners across the Gulf region, boasting 21 modern showrooms and 21 service centres that all deliver the highest standards of customer service, the brand is rapidly expanding its presence.
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MG is a British-born automotive brand established in 1924, known for its historic models, awards and achievements throughout the past 94 years. MG was founded by William Morris and Cecil Kimbers and has the oldest car club in the automotive industry. Best known for its two-seat open sports cars, MG also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG will explore new avenues in the future.