All-new Sonata Gives Hyundai’s Mid-Size Hero a Sportier Profile

June 23,2019

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·         Sensuous Sportiness’ design language with sophisticated four-door-coupe look

·         New platform enables improvements in design, safety, efficiency and performance

·         Wide selection of the latest connectivity, convenience and safety technologies

·         Hidden Lighting Lamps transform chrome trim into daytime running lights

 

June 23, 2019 – Hyundai’s all-new Sonata is ready for showrooms, giving the eighth-generation of the popular mid-size sedan a sleek four-door-coupe look that highlights the brand’s latest ‘Sensuous Sportiness’ design language. Skyline Automotive W.L.L., is the official distribution partner of the Hyundai Motor Company in the State of Qatar.

 

Created at Hyundai’s California Design Studio, the redesigned Sonata enters the market with a more assertive profile, a freshly styled cascading grille framed by distinctive lighting architecture, and an entirely new rear. Chrome accents surround the daylight opening (DLO) and fresh wheel designs complete the look. New bodywork is built on Hyundai’s latest third-generation platform, for a completely re-engineered driving experience.

 

“For more than three decades, each new generation of Sonata has raised the bar for quality and value among mid-size sedans, and this latest evolution also sets the standard for style, innovation and technology,” said Mike Song, Hyundai’s Head of Operations for the Middle East and Africa. “In a market increasingly divided into niche segments, the all-new Sonata reconsiders customer expectation in the sedan class and offers something sportier and more exciting than what has gone before.”

 

A hallmark of the new Sonata’s exterior is its Hyundai-first LED daytime running lights – embedded in a chrome strip. The lighting strip appears as chrome when the engine is turned off, but lights up when the driver starts the car. When night falls, available LED headlamps with dynamic bending light illuminate the path ahead with supreme clarity.

 

Inside, the renewed center stack and instrument panel echo the exterior’s eye-catching new looks. The trend carries down to instrument design and a strong three-spoke steering wheel. Piano key buttons for audio and HVAC controls give a premium look and touch. The instrument panel follows a winged shape inspired by stealth aircraft. Visual elements combine to create a levitating effect, while designers have worked to maximize the sense of interior space. One clever application of new technology is a Shift by Wire (SBW) gear selector, which is sleek and technologically advanced, and takes up significantly less space than a traditional gear selector.

 

Interior fittings include a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration, and a Qi wireless charging pad is available to keep smartphones topped up. Sonata now adds a second-row USB charge port, a nod to today’s connected rear-seat passengers. At the heart of the AVN system is an exceptional Bose Premium sound system equipped with 12 speakers.

 

“The all-new Hyundai Sonata delivers a premium experience for driver and passengers,” said Mike Song. “We apply a range of new technologies intuitively, with an emphasis on functional convenience, adding features that we know our customers will use and value."

 

The new Sonata features six standard airbags and a wide range of safety systems, including advanced driver assistance systems (ADAS) as part of Hyundai’s latest SmartSense technologies. Depending on specification, these can include:

 

·         Forward Collision-Avoidance Assist

·         Smart Cruise Control with Stop-and-Go

·         Blind-Spot Collision-Avoidance Assist

·         Lane-Following Assist

·         Rear Cross-Traffic Collision-Avoidance Assist

·         Safe Exit Assist

·         Driver Attention Warning

·         High Beam Assist

·         Surround View Monitor

·         Blind-Spot View Monitor

 

Technical specifications include a choice of two petrol powertrains to be offered for Middle East and Africa markets, including Smartstream engines and gearboxes to deliver enhanced driving performance and fuel economy. Engine options for the region include a 2.0 MPI generating 152 PS (metric horsepower), Smartstream 2.5 MPI generating 180 PS.

 

The new Sonata has a refined chassis with improved ride and handling, with updated designs for front and rear suspension, and revised steering to focus on responsiveness. The result is a communicative, nimble and comfortable sedan.

 

Deliveries of the All-new Hyundai Sonata to the region will begin during the summer.

 

-Ends-

Skyline Automotive W.L.L.

Skyline Automotive W.L.L., a Jaidah Group company and official distribution partner of Hyundai Motor Company, is setting new standards for auto dealers in Qatar with a personalized approach to customer service excellence and aftersales care. As the official distributor for the Hyundai Motor Company in the State of Qatar, we’re bringing cars of superior quality, design and value to the country, designed and built to the highest standards and specifications by one of the world’s leading manufacturers.

 

Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2017 sold about 4.7 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

 

Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.  

 

For more information, please contact:

 

Farah Mahfouz

Blue Rubicon Qatar

Farah.Mahfouz@bluerubicon.qa

+974 3111 3635