Hyundai to Unveil The All New Palisade and Sonata for Middle East and Africa Markets

May 19,2019


·         Regional launch confirmed for New-generation Sonata sedan and All-new Palisade SUV

·         The Palisade will be available on the 17th of June at Skyline Automotive Showroom

·         New models feature bold design and the latest convenience and safety technologies

·         Deliveries to Middle East and Africa Markets will begin during the summer


May 19, 2019 – Hyundai will confirm details of two new products available to Middle East and Africa markets, with the region included in plans for a New-generation Sonata sedan and an All-new SUV model, the Palisade.

The Palisade is an all-new flagship SUV. It will be a mid-size SUV, but at the more spacious and powerful end of its segment – longer, wider and taller than the newest Santa Fe which went on sale last year. The Palisade will be available on the 17th of June at Skyline Automotive Showroom – the official distribution partner of the Hyundai Motor Company in the State of Qatar. The Sonata on the other hand is the eight generation of Hyundai’s long-running and extremely popular mid-size sedan.  


The new models feature bold design and benefit from the latest technical innovations. Available features include convenience technology, such as wireless smartphone charging and advanced levels of connectivity, large touch-screen displays, and head-up display to show essential information on the windscreen – immediately in the driver’s view without glancing away from the road.


They also offer a wide range of cutting-edge safety technology, with a selection of advanced driver assistance systems packaged as Hyundai SmartSense.


“The Sonata has a long and successful history in our region, and consistently ranks among the most popular models in its segment, so we have high expectations for this latest model,” said Mike Song, Hyundai’s Head of Operations for the Middle East and Africa. “It offers premium design with sporty, coupe-like styling, combined with exceptional quality and outstanding value in the market.


“The Palisade offers the same high standards, while extending our range into new market segments, offering a larger family SUV as a flagship product. This will reach out to new customers for our brand, and also serve the changing needs of loyal Hyundai owners.”


Hyundai previewed the Palisade for the first time at the Los Angeles Auto Show last November, while the Sonata was presented publicly in March. An official hands-on launch of the Middle East and Africa versions will take place in South Korea, ahead of deliveries to the region during the summer.






Skyline Automotive W.L.L.

Skyline Automotive W.L.L., a Jaidah Group company and official distribution partner of Hyundai Motor Company, is setting new standards for auto dealers in Qatar with a personalized approach to customer service excellence and aftersales care. As the official distributor for the Hyundai Motor Company in the State of Qatar, we’re bringing cars of superior quality, design and value to the country, designed and built to the highest standards and specifications by one of the world’s leading manufacturers.


Hyundai Motor Company

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2017 sold about 4.7 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.


Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.  


For more information, please contact:


Farah Mahfouz

Blue Rubicon Qatar

+974 3111 3635