Doha, Qatar – 4 May 2019 – Jaidah Automotive held an exclusive event to celebrate the launch of three new 2019 models, including the All New Malibu, All New Camaro and the All New Silverado, which were unveiled on a specially designed Car-Walk at Jaidah Square this week.
Chevrolet’s first premier event for 2019 welcomed VIP guests and customers for an opportunity to get an exclusive, first-time look at the brand’s latest vehicles. Award-winning Track and Field Athlete, Mutaz Barshim, who is also officially sponsored by Chevrolet, attended the unveiling.
The new vehicle arrivals were celebrated with a showstopping performance by the iconic Britain’s Got Talent’s contestant group Boogie Storm, who took the crowd and the judging panel by storm during their appearances on the show.
Speaking about the success of the unveiling, Mr. Mohamed Jaidah, Group Executive Director of Jaidah Group, said: “We want to make every new vehicle arrival a celebration for our customers and for our people and today’s event shows just how exciting the Chevrolet brand can be. We look forward to many more opportunities to interact with our clients and supporters in the coming months.”
The 2019 model updates include additional personalization options and sleek exterior updates.
The All New Malibu includes a new grille and fascia, representing a sleek and sporty exterior that will grab attention on the road from every angle. The interior has been refined through the wheel-mounted controls in the steering wheel and includes an advanced infotainment technological system that will keep the driver connected at all times.
The All New Camaro features taller and newly sculpted hoods, and redesigned grilles that create a bold and fierce look. The interior also features defined seat bolsters, a leather steering wheel and advanced ergonomics that create ease for shifting. In addition, the 2019 Camaro includes power seats with an available Memory Package and heated steering wheel, adding variety and options depending on the driver’s preferences.
Finally, the All New Silverado is bigger, stronger and lighter in weight, adding in a variety of choices and features for the driver to utilize. Comfort is refined through the spacious interior cabin, which offers passengers more shoulder room, front head and legroom. The 2019 Silverado brings together two segment-first rear-seatback storage compartments in the center console for the passengers and driver to store gear as they embark on new road adventures.
The three All New models, along with the complete Chevrolet line-up, can be found at Jaidah Automotive, the exclusive dealer of the brand in the State of Qatar.
About Jaidah Automotive:
Jaidah Group’s history stretches back over 100 years, to the late 19th century. As the Group grew in size and influence, so Qatar was modernizing around it. During the 20th century the automobile – once a luxury – became a necessity, and Jaidah Group responded by launching its passenger vehicle division, Jaidah Automotive, over 50 years ago. The bedrock of Jaidah Automotive’s product suite comes from its long-standing relationship with the globally-renowned motor manufacturer General Motors (GM). The durability of this relationship sees Jaidah Automotive as the sole distributor of GM’s Chevrolet marque in Qatar. The breadth and quality of Chevrolet’s product range is a great place to start in bringing motoring excellence to this country.
Today, Jaidah Automotive is the foremost retailer of its type in Qatar. This is a position that has been achieved through a combination of factors: the best products, numerous showrooms, superlative customer service and a dedication to building relationships with suppliers and, crucially, the all-important customers.
Jaidah Automotive maintains five showrooms in Doha (Jaidah Square, Salwa Road, Jaidah Flyover, Al Rayyan and Al-Khor) where these superlative vehicles can be viewed and purchased, and it also offers three ACDelco Quick-Service Centers (the highest-rated in the Middle East), coupled with four GM-Certified Quick-Service Centers and a main workshop in the industrial area.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing business in more than 140 countries and selling more than 4.9 million cars and pickups a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high quality and outstanding value. The Chevrolet portfolio for the Middle East features award-winning passenger cars such as the Spark, Aveo, Malibu, Impala, Camaro and Corvette; crossovers such as the Equinox and Traverse; and, SUVs and pickups including the Tahoe, Trailblazer and Silverado. Chevrolet also offers customers a high-level aftersales service experience through Chevrolet Complete Care. More information can be found at www.chevroletarabia.com.
For more information, please contact:
Blue Rubicon Qatar
+974 3111 3635